If there ever is a perfect time to teach visual analysis, appeals, and SOAPSTone, now is the time. You can’t look anywhere without being bombarded by pressure—to be the best, to have the best. The message everywhere is BUY.
In today’s media-driven society, teens are immersed in advertising. In most cases, because it is so ubiquitous, they don’t even notice. They tune out the bar on the Facebook Wall, the popups in their favorite phone games, and can even fast-forward through commercials with their DVR. This, however, doesn’t mean that they are immune to the subtle effects. Now, more than ever, we need to teach them to read these things for what they are—ploys to make money. … KEEP READING